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“I learnt the difference of getting a job and building a career being @ ISB&M.
It has not just arranged an employment for me rather made me employable which in every sense is beyond any academia and placements.”

Tarique Nadim

ISB&M - Kolkata
BBA (Batch 2004-07)
Campus Placement: Bajaj Allianz

 ISB&M Undergraduate  Programme - 3 Years

ISB&M offers a 3 year Undergraduate Programme in Business Administration - BBA
along with ISB&M's Professional Courses in Management.

The Bachelor Degree - BBA is an UGC recognized degree awarded by SHIATS Deemed University (Formerly Allahabad Agricultural Institute – Deemed University)

A student has to opt for any one of the following
Professional Courses in Management*

  1. Certificate in Entrepreneurship Management
  2. Certificate in Financial Services Management
  3. Certificate in Pharmaceutical Industry Management
  4. Certificate in Retail Management
  5. Certificate in Health Care Management
  6. Certificate in Engineering Services Management

* The minimum number of student registration for any of the above programmes to be offered is 15

View Course Structure : BBA + Professional Courses in Management


Unique Features:

The programme has been designed with many unique features which distinguishes it from other degree courses:

  • On completion of the degree course, a student can opt for a job or may seek admission to our prestigious two-year Post Graduate Programmes (subject to ISB&M admission procedure from time to time etc.)
     
  • On applying for two year Post Graduate Programmes at ISB&M Pune (Viman Nagar), Kolkata, Gurgaon and Hyderabad, ISB&M undergraduate students with
    70% marks and above in BBA will get direct admission.
    60% marks and above are exempted from written test and get the GD & PI call letter
     
  • Every year, the University prescribed courses and credits are supplemented by a number of courses (or workshops) * designed and executed by ISB&M.
     
  • A highlight of the teaching at ISB&M is the emphasis on the development of workmanship for achieving excellence and personality.
     

Learning Objective


The objective of the institute is to sharpen the managerial and creative talents in our students. We unleash their true potential by conducting their education in an environment with professional values and modern attitude.

The three year full time Undergraduate Programme in Business Administration provides students with the knowledge and analytical tools to evaluate and make key strategic decisions in an increasingly complex corporate environment. The curriculum provides a judicious mix of academics and real life industry experience in grooming the students to be successful in their professional career.

Objective of the BBA programme   Aims to Develop
  • To transform the personality and talent of the students.
  • To make their abilities at par with those seeking admission in the best institutes for MBA / Post-graduate programme.
  • To support our programme with a degree from an UGC-recognized University.
  • To develop social skills and a positive attitude among students.
  • To build personal skills (e.g. self confidence, assertiveness, tenacity, creativity and understanding one's capabilities and using them).
  • To promote basic human and social values of human equality and fellow citizenship throughout the programme for strengthening social harmony and integration.
 
  • Contemporary Knowledge base.
  • Business analysis and information based decision making skills
  • Thinking, articulation and communication ability
  • Attitude, personality and leadership ability
  • Interpersonal and team working skills
  • Aspirations, sense of self-responsibility and inner drive to succeed.

Learning Processes

The teaching and assessment methods at ISB&M aim at creating participant-driven learning environment that encourages students to take greater initiative and responsibility for their learning. Faculty uses multiple teaching methods.

Regular Classroom Training:
Focus will be on interactive teaching. Case analysis, role-play, business simulations and games, home assignments, quizzes, lectures and seminars form the core of the learning programme.

Courseware:
Consist of study material prescribed by the University and supplemented by in-house literature.

Guest Lectures:
Guest lectures by eminent corporate managers, consultants and academicians every month.

Workshops:
We plan at least one workshop every month on personality development, soft-skills etc.

Project Assignments:
This will include live projects also.

Mentoring and Counselling:
Each student will be assigned to a faculty who would be his/her mentor and counsellor. Mentors will have continuous interaction with students. They would help students to clarify their doubts and concerns, guide them to discover their strengths and weaknesses and take corrective action and coach them in career planning and goal attainment.

Workmanship:
Live work-experience will be planned to develop workmanship among students.

Events and Programmes:
ISB&M's learning programmes require students to actively work on various events and lifestyle related programmes. These programmes are entirely managed by students. Students learn peer leadership, planning, resource management and career value system.

Creating Corporate Citizens, not just managerial skills.


 


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